From Corporate Ladder to Canine Treats: Adriana Velazquez's Journey

When a beloved rescue pit bull named Blue developed a sensitive stomach, Adriana Velazquez embarked on a culinary journey that would redefine her professional path. What began as a simple endeavor to create wholesome, homemade treats for one cherished family pet eventually blossomed into Zoomies Barkery, a thriving Las Vegas-based business now celebrated for its natural and delicious offerings for dogs.

A Catalyst for Canine Entrepreneurship

Velazquez, a Chicago native who has called Las Vegas home for nine years, initially juggled the burgeoning treat business as a side project. Her career had been firmly rooted in higher education, a path she had diligently cultivated for years. However, a significant turning point arrived when her corporate position was eliminated. Instead of viewing this as a setback, Velazquez embraced it as an unexpected catalyst. At the same time, she was completing her Doctorate in Business Administration, creating a unique synergy where academic theory met real-world application. This period became a profound shift, propelling her to dedicate more energy and vision to Zoomies Barkery. "Losing my job gave me the push to put more time and energy into it," she reflects. "Instead of looking at it as just something we did at markets on the weekends, I started looking at what Zoomies Barkery could actually become."

Simplicity and Connection at the Core

The ethos of Zoomies Barkery remains deeply rooted in its origins: understanding what goes into a dog's diet. For Velazquez, it’s about transparency and wholesome ingredients. The company offers a range of products, from baked treats to dehydrated fruits and single-ingredient freeze-dried meats, and their popular Pawpin’ Pupcorn. The goal is to provide options for dogs with various dietary needs, ensuring owners know exactly what they are feeding their companions. More than just selling treats, Velazquez and her son actively engage with their customers at local markets, building relationships and fostering a sense of community. "We are not trying to be a big-box treat company," she asserts. "We want to be your dog’s favorite local Treat Dealer."

Navigating Growth and Gut Instincts

Entrepreneurship, as Velazquez quickly learned, demands a blend of ambition and discernment. One of the most challenging aspects of her journey has been understanding when to seize an opportunity and when to politely decline. For a small business, every investment—whether in new equipment, inventory, or market presence—carries significant weight. She admits that the allure of rapid growth can sometimes lead to missteps. "Some markets don’t work out, some ideas sound better than they actually sell, and sometimes you have to walk away from something even when you really wanted it to work," she shares. This careful calibration, prioritizing the long-term health of Zoomies Barkery over impulsive expansion, has become a cornerstone of her decision-making process.

The Power of Community and Self-Belief

For those venturing into entrepreneurship, Velazquez offers candid advice: don't wait for universal approval. She emphasizes the importance of finding one's own community, drawing strength from fellow small business owners who understand the unique challenges and triumphs of building something from the ground up. This network, she explains, offers invaluable support, shared experiences, and practical guidance. She counts Nilda, owner of Puffcorn LV, as a significant inspiration, admiring her generosity in sharing opportunities and advice. Ultimately, her message is clear: "Start anyway. Believe in what you’re building, find the people who believe in it too, and keep going."

A Future of Growth and Giving Back

Today, success for Velazquez extends far beyond sales figures. It’s about the growing recognition of Zoomies Barkery, the trust customers place in her products, and the meaningful relationships forged within the community. While profitability remains essential, her definition of success has evolved to encompass the joy of seeing how far they've come and the excitement for what’s next. Looking ahead, Velazquez plans to continue expanding Zoomies Barkery's reach with new products and partnerships, all while maintaining its core values. Beyond her own business, she envisions leveraging her rich experience and academic background to mentor and support other aspiring small business owners in Las Vegas, blending her passion for canine wellness with her expertise in entrepreneurial development.