Building a Life, Not Just a Business, in Las Vegas

Stepping into a room full of ambitious women, Valerie Escobedo doesn't just see a networking event; she sees the culmination of a deeply personal realization. For years, she navigated the entrepreneurial landscape believing she had to choose a single path, a single identity. Yet, the vibrant mosaic of her life today – a mother of three, a co-founder of a flourishing flooring company, a successful Realtor, and the driving force behind Lift Her LV – is a testament to embracing every facet of her ambition. This journey, shaped by resilience and an unwavering belief in community, has made her a compelling figure in the Las Vegas business scene, always with faith and family at the heart of her endeavors.

The Roots of Resilience

Valerie’s entrepreneurial journey began with a hands-on approach, co-founding Floors by Aldaba with her husband. This venture, built from the ground up and now thriving for eight years, was more than just a business; it was a school of hard knocks. "Building our flooring company from the ground up was a huge part of that. It taught me resilience, how to lead, how to serve people, and what it actually takes to keep showing up when you’re responsible for more than just yourself," she reflects. This foundation of grit and service paved the way for her expansion into real estate, where she found another avenue to connect with families and contribute to their significant life moments. Las Vegas, a city known for reinvention and opportunity, became the perfect backdrop for her diverse aspirations.

More Than a Title: The Power of Presence

Her biggest personal breakthrough wasn't a singular event, but rather the profound understanding that she didn't have to confine herself to one role. She recognized that her greatest opportunities often emerged from being open to growth and embracing new challenges. This insight became crucial as she juggled the demands of business ownership, motherhood, and community leadership. The traditional notion of a founder, carrying every burden, gradually gave way to a more collaborative and trusting approach. She learned the vital lesson of delegation and trusting others, acknowledging that "growth requires trusting other people, delegating, creating systems, and accepting that I don’t have to personally carry every part of the business for it to succeed."

Lifting Her LV: A Community Built on Connection

Among her various ventures, Lift Her LV stands out as a passion project born from a desire to foster meaningful connections among women in Las Vegas. Co-founded with Daisy Leyva and Mar Gonzalez, this women-focused community directly addresses a prevalent issue: the isolation many ambitious women feel despite being surrounded by others striving for similar goals. Lift Her LV curates intentional events focusing on education, collaboration, wellness, and access to local leaders, ensuring each gathering provides tangible value. Valerie is excited that the community is not built around what women can offer to the organization, but rather "what we can create for them." Her vision is for women to walk into an event alone and leave with a new client, a supportive friend, or simply the renewed confidence to take their next step.

Advice for the Aspiring Founder

Valerie champions the philosophy of 'starting before you're ready,' a principle she embodied when embarking on her flooring business without prior industry knowledge. She encourages aspiring entrepreneurs to dive in, learn from mistakes, and adapt as they go. Equally important, she emphasizes the critical role of relationships: "Get in the room. Introduce yourself. Support other people. Ask for help. Collaborate." These connections, often nurtured without an immediate agenda, have proven to be invaluable pathways to unforeseen opportunities. Her journey is a quiet reminder that consistency, not comparison, is the true engine of progress.

Defining Success Anew

For Valerie, the definition of success has evolved significantly. While financial prosperity remains important, it no longer dictates her entire outlook. Today, success is measured by freedom, peace, and the ability to be present for her three children while pursuing her own ambitions. It’s about building businesses that thrive without demanding every moment of her day, fostering financial stability without overwhelming stress. Most profoundly, success is about opening doors for others. Whether creating jobs through her flooring company, helping families find homes, or empowering women through Lift Her LV, she finds the deepest fulfillment when her endeavors benefit the wider community. Valerie Escobedo continues to build, driven by purpose and a belief that her path is part of a larger, divinely guided plan, consistently seeking opportunities to positively impact her family, her community, and the many women who inspire her daily.